Mergers & Acquisitions

Mergers & Acquisitions

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February 23, 2011

Bertram Capital Acquires EnfoTrace



Bertram Capital, a private equity company headquartered in San Mateo, Calif., with above $850 million worth in funds, has acquired Trackn Inc. d.b.a. Enfotrace (News - Alert), one of the fastest emerging providers of GPS solutions in the North American vehicle finance market. After the acquisition, the founding executive members of Enfotrace will continue to hold their positions in the administration of the firm in the forthcoming growth phase.

In a release, Ken Wiesner, CEO of Enfotrace, said, “We are excited to be joining forces with Bertram Capital. We have been approached by a number of firms over the past year, but we were impressed with their knowledge of our market space and their shared vision and enthusiasm for the opportunity ahead. This partnership will provide Enfotrace with the resources and platform to further expand our product and services into adjacent markets.”

The acquisition of Enfotrace by Bertram Capital is its second such venture in the mobile resource management industry. Enfotrace has been exclusively positioned in the subprime automotive finance market owing to its ground-breaking software functionalities and internally created hardware designs. Their most popular products in the vehicle finance industry include risk minimization products such as a payment protection system and GPS tracking system. Enfotrace, with its 3,00,000 units throughout Canada, Mexico and the United States, have been successful in introducing products that have become widely accepted on account of their affordable costs and reduced intricacies and associated risks.

In a release, Jared Ruger, a partner at Bertram Capital, said, “Enfotrace has developed an innovative product platform that we believe can be readily applied to adjacent markets. The size, ease of installation and multiple packaging options of this technology will solidify our position as the undisputed leader in the vehicle finance market and position us to aggressively target other location based services applications where we can offer a superior solution at the best value.”

Bertram Capital is a privately owned equity firm with more than $850 million worth investment under management. Since its inception in 2006, the company has been continuously striving in building value for their employees, partners, equity holders and most importantly, their customers by assisting the already lucrative organizations in disengaging their entire potential.


Calvin Azuri is a contributing editor for TMCnet. To read more of Calvin’s articles, please visit his columnist page.

Edited by Tammy Wolf
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