Vindicia recently announced that it has enhanced its usage billing (or pay-per-use) support. The company’s flagship platform CashBox has received a number of upgrades in order to enable its clients to implement a number of business models through usage-based pricing options. Some of these include flat-fee pricing; license-based; variable usage and highest-tier usage. Vindicia is a global provider of digital marketing and selling automation.

With these upgrades, the CashBox spectrum of business model support is significantly enhanced as it will now included micro payments, virtual currencies, hybrids, subscriptions and more. These new features will enable Vindicia clients to increase their customer acquisition and retention on a worldwide basis. Some of Vindicia’s clients include Encyclopaedia Britannica, Vimeo, Boxee, Activision Blizzard, Bloomberg (News - Alert), Turner, Next Issue Media, Moshi Monsters and Trion.

In a release, Gene Hoffman, chairman and CEO, Vindicia said, “Customers pay for convenience so flexible billing options are a necessary competitive differentiator and key revenue driver for any digital business. Our goal is to support the broadest set of business models and focus on maximizing customer lifetime value and revenue on behalf of our clients. We simplify the billing process so that our customers can focus on what they do best, whether that’s developing a SaaS (News - Alert) service or delivering a rich media entertainment offering.”

Based on recent reports from Gartner, there is a strong global adoption for SaaS related products. This SaaS-related spending is estimated to grow at an exponential rate during the coming years and will go from US$14.5 billion in 2012 to around US$21 billion by 2015. Vindicia’s CashBox enhancements will further help businesses to keep up with the exponential growth rate.

When it comes down to marketing and selling automation for the digital economy,

Vindicia is one of the key players in the industry. The company currently manages over 120 million customer accounts for its clients. The company has managed to bring in over US$4 billion in global revenues for clients through its CashBox solution during the last 12 month




Edited by Jennifer Russell