Budgeting, Planning & Forecasting

Budgeting, Planning & Forecasting

April 25, 2011

Localytics Closes Series A Funding

Localytics, which offers a real-time mobile app analytics platform, recently announced the end of Series A funding in an oversubscribed financing round led by existing investors Launchpad Venture Group and New York Angels, and with Hub Angels as a new investor.

The funds will be directed towards increasing sales capacity for its existing business serving enterprise-level customers, and to expand offerings to mid-market publishers.

In a release, Raj Aggarwal, CEO of Localytics, said that “The need for mobile app analytics is exploding, fueled by continued growth in smartphones and the huge impact of Apple’s (News - Alert) iPad and other tablets. This new financing will enable us to better meet that demand and expand our product portfolio to meet the needs of the mid-market.”

Localytics products enable publishers of smartphone as well as tablet applications to offer more profitable and successful application to more than 50 million end users. The recently released Localytics Premium will offer several features of Localytics Enterprise to smaller publishers. It is the first integration of real-time information, actionable insights, and dynamic analysis at a fixed affordable price.

The customers can use Localytics Premium to get additional insights into the number of times the apps are used, the gap between usages as well as the duration of usage. The solution provides a tailor-made, free-form charting feature to quickly generate, save and share the exact report needed by the customer. It includes a new App Comparison tool, the first of its kind, which enables customers to compare all mobile applications in a portfolio. Localytics Premium is compatible with iPad, iPhone, Android (News - Alert), BlackBerry, and Windows Phone 7 applications.

Localytics, headquartered in Cambridge, Mass., specializes in offering the necessary tools for application publishers for Android, BlackBerry, iPhone, iPad and Windows Phone (News - Alert) 7 to develop more profitable and successful applications.

Calvin Azuri is a contributing editor for TMCnet. To read more of Calvin’s articles, please visit his columnist page.

Edited by Carrie Schmelkin

blog comments powered by Disqus