PricewaterhouseCoopers (News - Alert) just released the second in its series of reports on how pricing has been affected by the recent shift from license to services in the enterprise software sales model.
The report is entitled “The Future of Software Pricing Excellence: The New State of the Art,” and takes aim at existing business models and pricing strategies, highlighting how each model is faring compared to the rest of the market.
“Companies today are focusing more on pricing excellence,” said PwC’s global software leader Mark McCaffrey. “Those who coordinate a pricing strategy framework with organizational processes and structure, systems, data and culture can obtain notable increases in ROI and decreased revenue leakage among other benefits... Read More