Full-service marketing communications agency Spotlight Financial Marketing is delivering the Glide Fund Manager campaign for Alphakinetic, a company specializing in delivering flexible and robust fund management software to the investment management industry.

Glide Fund Manager is a fund management platform for the investment management industry and covers all the core trading features for any asset class, such as trade capture and management.

Alphakinetic also provides its clients with cloud-based products and services designed for the financial services industry. The company has contracted Spotlight to undertake its comprehensive positioning campaign and a series of a strategic outreach activity for supporting Alphakinetic’s Glide Fund Manager and Cloud Tools launch campaign.

Spotlight sees signing this contract as an opportunity to work with industry professionals Jon Hodges and Scott Dowle, who are known for building cross-asset trading and risk management platforms in the industry.

Spotlight Financial Marketing intends to tap its vast investment management sector experience and contacts to ensure the success of Glide Fund Manager campaign for Alphakinetic. It provides targeted brand building communications strategies for both established and start-up financial services and technology firms.

“Glide Fund Manager has been embraced by some significant funds, which we look to expand upon this year with the re-launch campaign, giving exposure to our Cloud Tools products and associated professional advisory services offering,” said Jon Hodges, co-founder of Alphakinetic.

Last year, Spotlight Financial Marketing named Aditi Vora as Social Media Products Associate. Vora is responsible for all aspects of Spotlight's Web/Social Media initiatives and is also involved in the planning and development of engaging content on client websites.