Corporate Performance Management

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May 08, 2012

Talend Selects NextPrinciples' 'Insight-to-Action' Social Media Platform for Brand Analysis



The raw conversation and data available on social media can help companies find sales leads, fresh business ideas and suggestions to improve products and service.

To help minimize costs and maximize the value of data integration, Talend, an expert in open source data integration and management software, has chosen NextPrinciples' award-winning Insight-to-Action to augment its community engagement activities.

Insight-to-Action can be used on any device, by anyone in any organization, to effectively aggregate, analyze and act on social media interactions and conversations across multiple social channels and platforms.

Talend, a reputed company in open source integration solutions, has been actively using social media to communicate and engage its community-at-large since 2008. Those communities have blossomed to well over 3400 followers on Twitter, 600 likes on Facebook (News - Alert) and a very impressive 2500 members on LinkedIn.

"We needed a simple yet powerful solution that enables us to track not only the interactions of our community, but also the activities that our team members were carrying out in various social channels," said Yves de Montcheuil, Talend's Vice President of Marketing. "We found NextPrinciples Insight-to-Action to be a compelling and cost-effective solution with a very quick time-to-value."

Talend's social communities have been increasing fast and their level of community engagement over social channels has been fantastic.  According to a press release, with NextPrinciples' Insight-to-Action, the company will be able to clearly understand and analyze their employee interactions with customers over social channels and what effect they made to the conversational prism.

“We lacked holistic or integrated view of our interactions across multiple social channels,” said Patrick Coffre, Talend's Community Manager. “We really found great value in the simplicity of the NextPrinciples' solution and tremendous depth and breadth in their analytics capabilities.”




Edited by Braden Becker
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