Active Network, a premier provider of organization-based cloud computing applications, has recently introduced its Business Solutions division, an end-to-end global ecosystem for the events industry.

The company will officially unveil its new Business Solutions division at a press conference at 3 pm Pacific Time on January 9, 2012 at the PCMA Convening Leaders show in San Diego.

The new division, powered by a comprehensive suite of technology solutions, connects event suppliers, organizations and attendees.  

It expands the definition, scope and purpose of the professional events industry and helps sales / marketing organizations more effectively develop their brands and customer loyalty. The division also supports the needs of procurement / logistics department tasked and maximizes the efficiency and productivity of corporate spends on meetings and events.

Active Network, as a part of the launch, also announced the acquisition of StarCite -- a major player in global corporate strategic meetings management -- which will become part of the company's Business Solutions division. StarCite will provide the company with access to a vast online marketplace of the top hotels, destinations and venue suppliers worldwide.

"StarCite has built a solid reputation in the strategic meetings management market which is an excellent complement to the enterprise corporations and small and medium-sized businesses we already serve," said JR Sherman, SVP and Senior General Manager of Active Network | Business Solutions, in a release.

"Through this strategic acquisition, we'll be in a position to offer our customers the industry's most robust, fully-scalable technology platform and a broad range of solutions to successfully run events and meetings of all sizes, any level of complexity, and across all segments."

Active Networks’ Business Solutions division will allow meeting planners and buyers to benefit through the ability to leverage a single provider to track every stage of the customer journey, gain greater access to business intelligence and engage more deeply with their customers.

Officials said that the new division also powers customers of all sizes including small and medium-sized businesses, enterprise corporations, associations, tradeshows and expos--with a single technology suite for their entire event management needs.

In related news, Active Network has formed a strategic alliance with the Professional Convention Management Association.

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