CO-OP Financial Services has reportedly reshuffled workforce at its business development division as part of a bid to intensify market awareness for its products.

Such a reshuffle was overdue after the Rancho Cucamonga, Calif.-based company acquired an online and mobile bill payment business from U.S. Central Bridge, allowing all the employees of the purchased company to serve the same clients as they did in the past.

According to its statement, the company has now promoted Jackie Scheuerlein, Andrea Rusnak and Donna Denley within its business development department.

“Jackie, Andrea and Donna all have a great deal of experience in managing client relationships and counseling clients on strategies and products that will help their credit unions grow,” said Caroline Lane, senior vice president of Business Development and Marketing.

Scheuerlein, who came to the company via CO-OP’s acquisition of Service Centers Corp. in 2003, has been named director of Relationship Management. In her new capacity, she will be responsible for leading CO-OP’s nationwide team of NRMs.

Rusnak was promoted to business development manager, and will lead a regional team of NRMs and support personnel. She joined CO-OP in 2008 as an NRM. Prior to CO-OP, Rusnak held product management positions with NYCE Payments Network, LLC and Harland Financial Solutions; and management positions at Commercial Capital Bank and Wells Fargo (News - Alert) Bank.

Denley was also promoted to business development manager, reporting to Scheuerlein, and is now responsible for a regional team of NRMs. She joined CO-OP in 2008 as an NRM. Denley has 25 years of credit union industry experience, including seven years with Elan Financial Services, leading up to her tenure with CO-OP.

CO-OP connects credit union members to their accounts through network, payment processing, e-commerce, shared branching and call center services, the company has 30 million cardholders and 28,000 ATMs.