Corporate Performance Management

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March 22, 2011

PivotLink Strengthens Market Position In Business Intelligence



PivotLink has strengthened its position in the Business Intelligence (BI) Software as a Service (SaaS (News - Alert)) market by increasing customer deployments, acquiring new customers and winning accolades in the industry. The company is a market leader in business intelligence (BI) solutions offered through Software as a Service (SAAS).

In a release, Bob Kemper, senior vice president of product development at PivotLink, said that, "It's rewarding to earn such strong validation from customers, partners and influencers as the market accelerates towards metrics-driven, self-service BI in the Cloud. There's no better testament to the value PivotLink delivers for improving business insights than customers echoing benefits such as ease of use, performance and an integration-friendly platform in independent analyst reports."

The customer base of PivotLink has increased by 300 percent since 2008. The company recorded 40 percent increase in revenues in 2010. PivotLink also boasts of high customer loyalty and satisfaction with 95 percent of its customers renewing business contracts in 2010. Around 50 percent PivotLink’s customers increased their use of the company’s products and services in 2010. Over 20 percent of the company’s customers surpass 200 licensed users.

PivotLink is featured in the January 2011 “Magic Quadrant for Business Intelligence Platforms” report of Gartner (News - Alert) Inc. This report lists Gartner’s choice of software vendors who are front runners in the BI applications arena. PivotLink also featured within the first six companies in “Top 10 SMB Technology Predictions for 2011” of the SMB Group.

In other news, PivotLink has announced the availability of PivotLink BI for users of the Salesforce CRM application, which is built on a cloud computing model. This on-demand business intelligence solution has been certified for salesforce.com. PivotLink BI unifies all salesforce.com data and combines it with outside data. Also, it presents the information with dashboards and customizable reports.

With PivotLink’s on-demand offering, users can unify, store and analyze their data. Company officials said that Salesforce users can break through the Salesforce reporting silos and combine information across “any time period” and across “large data sets.”

Moreover, using drag and drop interface, users of Salesforce can build or modify their reports. Officials said that users can define their own metrics, analyze trends, and share their results in dashboards or in reports. 



Calvin Azuri is a contributing editor for TMCnet. To read more of Calvin’s articles, please visit his columnist page.

Edited by Jennifer Russell
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