Corporate Performance Management

Corporate Performance Management

March 03, 2011

Augure ComDecision Application Keeps Decision Makers Better Informed

Augure, a provider of software solutions for Enterprise Reputation Management in Europe, announced that it is committed to simplifying the lives of decision makers with its iPhone, Android (News - Alert) and iPad compatible ComDecision application.

The Internet affects the lives of all people including decision makers in the fields of communications, marketing and public affairs. Decision makers are now presented with information just a click away, whether it is about crises and successes or hits and attacks via Augure’s application.

This ComDecision application, which is already available to customers, allows users to monitor the impact of communication activities on their corporate reputation, in real time, said company sources.

In a release Michael Jais, CEO of Augure, said, “Our aim is to provide an easy to use, integrated solution that allows our customers to have access to all information concerning the relations with their stakeholders. This application will enable them to manage in real time all aspects of their reputation campaigns, interviews, crises etc.”

Augure is the architect of a global ERM (Enterprise Reputation Management) solution. This is essentially a collaborative solution that is offered by Augure in SaaS (News - Alert) mode and is oriented toward communications directors, public affairs and marketing teams of large enterprises.

It includes a monitoring service that can be leveraged by key stakeholders like political leaders, journalists, experts, bloggers, NGOs, etc. The online and offline sources like written press, radio, TC, internet media, blogs, forums, and social networks are available in 24 languages, according to the release.

Augure offers an operational management suite which comes in handy for the analysis of communications actions and to measure the decision maker’s reputation. Augure’s solution is used by over 350 global companies including Nissan, International Motor Group, HSBC, Nokia (News - Alert) France, L’Oreal, Nestle, Cartier, Marks and Spencer and the European Parliament.

Shamila Janakiraman is a contributing editor for TMCnet. To read more of Shamila’s articles, please visit her columnist page.

Edited by Tammy Wolf

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