It is often said that ‘hard work is the recipe for success,’ but in today’s challenging economy, success can be achieved only when companies unleash their full potential. That’s Caliper Corporation’s mantra: no matter what the conditions are, businesses can still grow if they manage to bring out the best in their employees.

To this end, Caliper, a global human capital management assessment and development firm, is expanding its resources and services and focusing in four core areas: leading, hiring, developing, and reinvention, to help corporate America play to its strengths and in the process become more successful.

“Until companies learn how to determine the potential of every employee, until they hire for innate ability and develop for a true job match, they’ll not reach the heights of success of which they’re capable,” observed Patrick Sweeney, president at Caliper Corporation.

Let’s see how the four core areas really fit together and what roles they play in paving the way to success.

First of all, Caliper underscores the need for strong leadership pipelines within the organization and believes that this can be achieved by having clear development plans for the top performers. In addition, it also highlights the fact that as women constitute 14.3 percent of Fortune 500 executive officers, their unique strengths need to be leveraged to the company’s advantage.

Secondly, hiring managers have been unable to tap the tremendous potential that military veterans have, and this is what Caliper is targeting. In spite of providing its services free of charge to veterans for over 20 years, many are still ignorant of such services.

By helping employers understand the immense potential that lies untapped and also helping military veterans better position themselves for employment, Caliper hopes to give companies an edge over their competitors. It is also expected to release research focused on how to uncover talent and potential at every stage.

And, to cap it all, Caliper is in favor of assigning employees roles that they have a natural flair for, regardless of their personal achievements. It claims that its recently compiled toolkit is ideal to identify innate abilities via a talent audit.

Too many companies have unhappy people in the wrong positions for their personalities and unhappy people leads to unproductivity. Thus, allowing employees do what they want and what they are good at will give them a fillip to work better, perform better and succeed better.