Financial technology specialist, Online Resources Corporation (ORCC) has introduced new digital banking solution, Architect Banking 2.0.

Online Resources powers financial interactions between millions of consumers and the company’s financial institution and biller clients. The introduction of the new Architect Banking 2.0 solution enables the company to offer greater value to their customers through a differentiated digital channel experience

The latest solution promises to offer updated user experience, new features, and value-added services that deliver even more personalization and improve customer loyalty. According to the company, Architect Banking 2.0 is an ideal fit for financial institutions to segment customer bases with unique themes designed specifically for kids, Gen Y, Gen X, Boomers, seniors, business users, or even mobile users.

“Today’s digital banking consumer not only demands a best-in-class user experience, but one that adapts to his or her personal preferences,” said Janie West, chief marketing officer of ORCC. “With the capability to deliver unique themes by customer segment as well as new and innovative services such as targeted rewards, Architect 2.0 gives financial institutions the needed edge to deliver a unique experience to their customers.”

Customers can also take benefit of the integrated bill payment personalization feature that allows them to personalize their experience with drag and drop modules within the bill payment page and organize information based on personal preferences.

In addition, the users are also allowed to manage payee listings and display only those payees that are relevant and they can also use eBill delivery feature to see and pay their bills from a convenient landing page. Customers also have recurring payment options to help automate the payment process as well as choices for transaction history display and content.

Since its inception in 1989, ORCC has been offering financial technology to the online channel. The company is backed by its proprietary payments gateway that links banks directly with billers, to offer web and phone-based financial services, electronic payments, and marketing services to drive consumer adoption.