Accent Technologies has unveiled eCommunicator, a client communication solution.

Accent Technologies is a Software- as –a- Service (SaaS (News - Alert)) solution provider focused on the Financial Service Industry.

The company’s primary goal is to help firms improve communication and relationships with clients through the creation of personalized materials and presentations and to stay in touch between meetings using relevant articles and information from top providers across the specific industry.

Officials with Accent Technologies said that eCommunicator, which is more than just an e-mail marketing or CRM system, extends the advisors reach by enabling them to efficiently contact a large numbers of clients and prospects with relevant and timely information – in a targeted, personalized manner.

Company officials claimed that eCommunicator raises the bar for relationship managers and sales people alike, giving them the power to stay top-of-mind between meetings and phone conversations.

“Financial advisors, as a whole, have too little time to do all the things they need to do to operate their business. One of their biggest challenges is staying in touch with their clients on a regular basis,” said Pete McChrystal, CEO, Accent Technologies, in a statement.

“They have to find ways to differentiate from other advisors. This is big when you consider most of the products and services they are selling look the same -- it’s getting harder and harder to look different,” added McChrystal

According to company officials, eCommunicator allows advisors and teams to contact their clients with on target, interesting information that generates dialogue and strengthens relationships. The advisor can personalize messages and easily target clients and client segments with relevant articles and information. It puts the relationship manager in the driver’s seat, allowing them to strengthen relationships with high quality touch points.

“You can’t always control performance, but you CAN control level of service,” added McChrystal.

eCommunicator elevates how advisors engage and communicate with their clients and prospects, increases level of service that allows advisors to attract, retain, expand and grow their businesses.

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