A provider of m-enabled commerce solutions to retailers, 5th Finger announced that its new RedShop Mobile platform provides in-store mobile apps and mobile sites for retailers.
Patrick Collins, CEO of 5th Finger said in a release, “A customer checking-in on their mobile phone on its own does little to influence a retailer’s bottom line. The real opportunity lies in what a retailer does after they have the customer’s attention.”
“Once a customer checks-in using the store’s branded experience, that retailer has the chance to present a shopper with information, promotions or offers that engage and influence shopping behavior. These are existing motivators; mobile is just placing them in front of a consumer at the optimal time,” Collins added.
The RedShop Mobile platform 5th Finger’s new platform release is expected to enable retailers to increase their earnings via customized solutions matching their stores.
The new platform features retail centric modules and its m-couponing and geo-fencing components help increase foot-traffic. Also the check-in, scanning and product inspiration features provide in-store decision support.
It was revealed that the customizable modules help retailers to design a solution according to the shopper behavior patterns witnessed usually in the stores. This serves as the key to a successful mobile experience remarked Collins.
According to company sources Jo-Ann Fabric and Crafts introduced a proprietary iPhone (News - Alert) application and mobile Web experience powered by the 5th Finger RedShop Mobile platform recently.
5th Finger, announced the launch of in-store mobile trials to retail partner JoS. A. Bank Clothiers earlier this year. The company is testing the role of the mobile device to drive “consumer outcomes” including ensemble inspiration, shopper education and offer redemption “in store”.
These client companies have been able to incorporate the behavior patterns of existing customers and have created a seamless experience between their e-mail, print and direct mail couponing programs, said officials.
Shamila Janakiraman is a contributing editor for TMCnet. To read more of Shamila’s articles, please visit her columnist page.Edited by
Rich Steeves
