Financial Technology

Financial Technology

June 01, 2011 Announces Partnership with BlueCava Device (News - Alert) and BlueCava, provider of advanced technology that enables businesses to identify and profile the devices used by their customers, have recently entered in to a strategic partnership to utilize BlueCava's Device Identification technology in newest mobile lead generation platform.

Patented BlueCava's Device Identification Platform technology is well known for identifying Internet-connected computing devices and creating a permanent, unique fingerprint for each. Various companies use this platform to uniquely identify Internet connected devices including computers, mobile phones, set top boxes and gaming consoles, to better adapt and respond to customer needs.

The new partnership will enable this latest technology to be embedded in's new platform that offers a Cost-per-Lead (CPL) format through which advertisers and publishers converge to buy and sell live inquiries via the mobile web.

JT Benton, Chief Executive Officer at said that their clients rely on's lead generation platform to generate targeted, real-time inquiries from consumers browsing the mobile web and they saw a huge advantage in offering their advertisers a technology that will help to not only verify every high-quality lead, but also to enhance audience targeting in each mobile campaign they deploy.

 Embedding device fingerprinting capabilities into MobileLeads' lead generation platform is said to bring in a revolutionary solution that will enable clients to benefit from more sophisticated mobile ad targeting and a way to significantly prevent lead fraud.

" was wise to arm its clients with BlueCava's device ID technology," said Jim Misuraca, Vice President of Channel & Partner Sales at BlueCava.

Jim said that by having access to both real-time and historical data about devices participating in any touch point of a mobile ad campaign helps advertisers quickly identify trends and more accurately spot anomalies.

Jyothi Shanbhag is a contributing editor for TMCnet. To read more of Jyothi's articles, please visit her columnist page.

Edited by Rich Steeves

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