Call Genie has contracted to deploy its Ad Exchange technology with one of the largest European advertising networks, which will serve mobile-sponsored links through its primary portal.

The company notes that its popular Ad Exchange technology commercializes the sales of targeted keywords to the advertisers. The advertisers are then able to manage their own ad campaigns through an online merchant self-care facility.

Because the Ad Exchange technology supports bidding for key words and is integrated into the client's billing systems, it enables easy invoicing, reporting and statistic management.

For this project, Call Genie (News - Alert) has deployed the Ad Exchange technology as part of the client's mobile portal platform. Call Genie has hosted the solution at its carrier grade data center, where it will process 100 million transactions per annum to about 1.8 million unique visitors each month.

The agreement also includes guaranteed payments from implementation services, as well as hosting fees and transaction fees based on volume realized through the application.

Call Genie is a global solutions provider in mobile local search and mobile digital interactive advertising. The company enables traditional industries to move to new business models that support the connection of mobile consumers and local merchants.

In September 2010, TMCnet reported that an online sweepstakes program for “Deal or No Deal,” which is produced by Endemol USA, Inc., and distributed by NBC Universal (News - Alert) Domestic Television Distribution, was launched by Publishers Clearing House Online and Call Genie, Inc.

Read a related article at TMCnet: “Ixia (News - Alert) and IT Brand Pulse Establish Data Center Bridging (DCB) Testing Standards for Converged Network Switching Equipment.”