Tangoe (News - Alert), Inc. is offering businesses some tips to help them work through the spike in data usage that they will enviably see during the Olympics. The Communications Lifecycle Management company said that with four billion people expected to watch the Olympics, there will be an influx of those streaming the Games on their smart devices and connecting on social media.
Previously, NBC Universal announced that it has the exclusive rights to this year’s London Olympics. The network said it plans on showing a majority of the programming in the primetime slot on a few of its channels.
However, the cable company is offering something special this year and is allowing viewers to stream in real time all of the Olympic events from their mobile devices or computers.
Tangoe said this will increase the mobile roaming costs and could contribute to what it’s calling “bill shock.” By increasing data usage and roaming costs, many mobile users could find themselves with an expensive bill next month, with companies struggling to keep users connected.
“Mobile devices and applications have advanced dramatically since the 2008 Summer Games, so businesses don’t have a point of reference to forecast the amount of usage and corresponding costs that could filter into their billing systems, potentially taking a serious toll on their bottom lines,” said Daniel Rudich, senior vice president, rTEM Business Development for Tangoe. “We recommend businesses enforce proactive communications management strategies and policies that encompass the entire lifecycle of their environments, taking real-time device and usage monitoring, geo-location tracking, and expense management into consideration.”
Rudich said with more money than ever being spent under management, these types of events, if not prepared, could crush businesses of all sizes. He added that if companies start monitoring the roaming usage, tracking devices, educating employees and allowing personal devices to be used, they’d be able to handle the increases data usage more efficiently.
“This approach mitigates the possibility of dramatically higher mobile costs during global events, and also allows organizations to better manage their communications environments and keep costs in check throughout the year,” said Rudich.
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Edited by Braden Becker