myDIALS, a provider of Software-as-a-Service or “SaaS (News - Alert)” performance management solutions, announced the availability of its myDIALS Performance Module for Marketing, to provide sophisticated visualization and analytics to show the effect marketing programs have on revenues and profits.

Today marketing departments are facing the pressure to provide standard measurement and prove ROI. In particular, social and online engagement has become a critical component to marketing programs but analysis of those channels has been elusive, according to myDIALS (News - Alert).

Traditional business intelligence, BI, offerings have focused primarily on financial outcomes and lack the capability to provide a complete view of modern marketing data, the company said.

MyDIALS, through its SaaS performance management solution, now provides a holistic view and captures and presents relevant outcome, activity and driver metrics as part of an interactive analytic dashboard that shows the interplay between marketing information and effects on a business' bottom line.

With the SaaS performance management solution from myDIALS, executive teams can now quickly understand how marketing spend will impact revenues through what-if scenarios, the company said.

The solution provides right-time information on marketing metrics such as leads, Web site activity, marketing campaign effectiveness, conversion ratios, social media reach and costs per campaign.

As a result, marketers and the C-suite are able to procure actionable information they need to make better decisions more quickly regarding marketing mix, spend, and follow-through. myDIALS takes this further by correlating campaign metrics with incremental revenue and gross profit to show true Return on Marketing Investment or “ROMI,” the company said.

myDIALS has many standard connectors to extract metrics from various data sources such as customer relationship management or “CRM,” social media, paid search, enterprise resources planning or “ERP,” Web analytics, databases, spreadsheets and flat files.

“Traditional BI solution providers don't provide a holistic view of the entire marketing process including activities and outcomes, and so marketing professionals end up improvising and making decisions based on incomplete, out of date, and inaccurate information,” Wayne Morris (News - Alert), CEO of myDIALS, said.

“myDIALS delivers the right performance metrics when and how users need them with easy-to-use analytics and real-time scenario analysis, so every department -- marketing included -- can make operational decisions to improve overall business performance,” Morris added.

TMCnet earlier reported about myDIALS’ integration of its myDIALS operational business intelligence, or “BI,” solution with the NetSuite (News - Alert) cloud-computing platform.