Corporate Performance Management

Corporate Performance Management

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January 02, 2013

Adaptive Planning Appoints David Pefley as CFO



Adaptive Planning is a specialist provider of cloud-based corporate performance management (CPM) and business intelligence solutions. The company recently appointed David Pefley as its Chief Financial Officer. Having spent considerable time within both private and public technology companies, Pefley brings with him extensive experience in management of senior finance and administration functions. 

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In a statement, Pefley said, “I am excited about the opportunity ahead, as Adaptive Planning’s products are fundamentally transforming the way finance teams and executives manage their companies. As a long time CFO and finance professional, I can truly appreciate the challenges and pains of traditional processes that Adaptive Planning overcomes. I understand why Adaptive Planning is the number one choice for CFO’s in 65 countries around the world. The company’s exceptional growth and passionate customers reflect its success in helping finance and business leaders achieve improvements in speed, accuracy, costs, productivity, decision making, and collaboration, all with no IT required.”

In his role as CFO at Adaptive Planning, Pefley will be in-charge of finance, HR and administration departments and will help drive the company’s growth and expansion strategies for its product line within new and emerging markets.  

John Herr, CEO of Adaptive Planning said, “We are thrilled to have Dave on board. He brings a strong track record in shepherding successful, fast-growing companies to the next level. His deep experience in building and managing both private and public companies will be extremely valuable as we continue to scale Adaptive Planning. Just as important, Dave is energized about our product, our customers, and our mission, and will provide additional expertise and thought leadership within the senior finance function.”

Prior to his appointment as CFO, Adaptive Planning, Pefley held senior financial leadership roles at leading high-growth software and technology companies such as Aspect (News - Alert) Development, KLA-Tencor, National Semiconductor, Yield Dynamics, Virtutech and Daisy Systems. Through his tenure at these companies, Pefley has sharpened his skills in formulating advanced business strategies, optimizing teamwork, developing strategies for excelling within competitive markets and driving profitability via robust hands-on management.

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Edited by Rachel Ramsey
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