Allot Communications Ltd has unveiled an enhanced version of its Proactive Analytics suite. The latest version offers detailed usage insights like, Facebook (News - Alert) applications traffic, ad network performance or content publishers reputation and the latest segmentation capabilities for marketing management based on device, likes, usage and position.

Operators will be able to locate trends and recognize precise requirements of varying subscriber segments like iOS users, light/heavy users, and movie freaks utilizing Behavior and Web Analytics. Operators will also be able to unveil value-based service plans, improved targeted advertising campaigns, revenue-sharing content associations, and client maintenance activities with the sophisticated usage-based segmentation.

The OTT usage and subscriber data, which is collected by Allot (News - Alert) Service Gateway and operator systems like CRM, data warehouses, and advertising platforms, is sent to Allot Proactive Analytics, thereby eliminating presumptions in business and strategic planning. Allot Proactive Analytics transforms data into a complete match of actionable insights, thereby allowing engineering and management decision makers to custom design their offerings and also spot possible new income streams.

In a release, Andrei Elefant, VP, Marketing and Product Management of Allot, said, "Some operators are already enjoying the early-movers advantage on service differentiation and monetization through value-based pricing. We have been working closely with our customers on pricing innovation. These new segmentation tools, combined with the performance of the Allot Service Gateway (News - Alert), are the engines required for operators to evolve their network monetization models."

Smart IP service optimization offerings, which help in generating revenue, are offered by Allot Communications (News - Alert). Allot solutions are primarily utilized by fixed and mobile broadband operators and large enterprises. Dynamic Actionable Recognition Technology or DART is advantageously used by Allot’s affluent portfolio of offerings, thereby converting pipes into smart networks that can implement value added Internet services in a quick and proficient manner.

The important aspects while supervising Internet service include, visibility, topology awareness, security, application control and subscriber management, which are offered by the scalable, carrier-grade offerings from Allot. Allot solutions not only improve user experience but also maintain expenses, thereby capitalizing on the profits in broadband networks.