Mergers & Acquisitions

Mergers & Acquisitions

October 24, 2011

defAurix Acquired by Avaya

Avaya, a global provider of business communications and collaboration systems and services, has acquired Aurix (News - Alert).

Industry experts said that acquisition is expected to help more contact centers access speech analytics.

Officials with Avaya said that Aurix has become a wholly owned subsidiary of Avaya (News - Alert) and will continue to provide its solutions through its established global network of OEM, VAR and reseller channels.

Company officials said that Aurix technology will be incorporated into Avaya Aura and other solutions in Avaya's Customer Contact and Unified Communications (News - Alert) portfolios.

"This move will enable us to provide enhanced solutions that extract business intelligence from voice interactions, for those wanting to gain operational efficiencies, to improve the mitigation of business risk and to create competitive advantage," said Peter Rogers (News - Alert), CEO, Aurix, in a statement.

"The synergies in our business approach and use of open architectures mean that our combined channel partners and customers will benefit from advanced solutions that will lead the market in customer contact and unified communications," said Rogers.

Aurix is a global provider of phonetic speech search and analytics technology.

Brett Shockley (News - Alert), senior vice president, corporate development, innovation and strategy, Avaya said that the value of document search engines is widely understood. There's another dimension of data that is largely untapped, however, and that is the information exchanged through spoken interactions.

Shockley said that Aurix's technology will enable Avaya's customers to quickly find the interactions that can impact their ability to attain high customer satisfaction and increase revenue generation.

He said that the analysis of these interactions can drive enhancements in processes that advance their business objectives.

“We look forward to welcoming Aurix staff to Avaya, and working with Aurix's customers and partners to make Aurix's speech analytics even more widely available," said Shockley.

Anil Sharma is a contributing editor for TMCnet. To read more of his articles, please visit his columnist page.

Edited by Rich Steeves

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