Mergers & Acquisitions

Mergers & Acquisitions

August 17, 2011

Aberdeen Responds to Google Acquisition of Motorola Mobility

Aberdeen has responded to the news of the Google (News - Alert) acquisition of Motorola Mobility. Andrew Borg, Senior Research Analyst, Wireless and Mobility for the Aberdeen Group has responded to this acquisition in a statement.

From the viewpoint of the investment community, what is responsible for its relatively high valuation (notwithstanding current market conditions) are the size of its audience, the ”stickiness of their eyeballs”, and the greased lightening of Google's web advertising delivery model, the report stated. Google's mission appears inverted from this vantage point as the company looks to use the universal need for comprehensive a Web search to create distribution for the world's most efficient, personalized, and customizable advertising delivery network, across all media, the report stated.

“The value of Motorola (News - Alert) Mobility's telecommunications patent portfolio is considerable, but does not tell the whole story,” stated Andrew Borg, Senior Research Analyst, Wireless and Mobility for the Aberdeen Group. “The significance of Google's first major market entry as an equipment manufacturer should not be underestimated.   Without necessarily upsetting the Android OEM applecart for Samsung (News - Alert), HTC, and their other licensees, Google will have a captured handset division that could, for example, target the developing world with a low-cost handset.”

Offering demonstrable results, Aberdeen (News - Alert) provides fact-based research and market intelligence. Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis as the company has queried more than 30,000 companies in the past two years. Corporations turn to Aberdeen for insights that drive decisions, as the trusted advisor to the global technology markets.

Recently, the company gave tips for Telecom Lifecycle Management in its newly released enterprise communications report, "Mid-Market Demands for Telecom Lifecycle Management." The report provides practical guidance that could potentially lead to savings of more than $340,000 each year. Aberdeen has also announced a report, "The Case Against Passwords: Re-evaluating Stronger User Authentication."

Raju Shanbhag is a contributing editor for TMCnet. To read more of Raju’s articles, please visit his columnist page.

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