Mergers & Acquisitions

Mergers & Acquisitions

July 18, 2011

Umber Systems and Ground Truth Merge to Form Mobile Intelligence Solutions

Umber Systems (News - Alert), a provider of carrier and network analytics, and Ground Truth, a provider of accurate and actionable measures of mobile internet usage, announced that they merged to create a new entity called Mobile Intelligence Solutions.

Mobile Intelligence Solutions is expected to allow for new product opportunities. The combined entity will strengthen the combined company’s position as the premier mobile analytics and measurement solution in the marketplace.

The company will have offices in New York, Boston, Seattle and Pune, India. Sterling Wilson of Ground Truth, who was elected the company’s president & CEO, will lead Mobile Intelligence Solutions. Asa Kalavade (News - Alert) of Umber was named CTO and SVP of Engineering.

“Ground Truth has long admired Umber’s strengths in delivering intelligent monitoring and analytics solutions to carriers—via a massively scalable platform—that works across applications, devices, networks and locations and helps carriers obtain an ongoing picture of mobile data usage,” said Sterling Wilson, president and CEO, Ground Truth, in a statement.

Mobile Intelligence Solutions will chalk out new strategies. It will have two divisions: a carrier analytics business that will operate under the Umber brand, and a syndicated mobile market intelligence business that will operate under the Ground Truth brand.

“Joining forces with Ground Truth’s innovative team made perfect sense," said Umber Systems Founder and CTO, Asa Kalavade. “Combining their deep expertise in mobile measurement for syndicated market research products and services with our advanced carrier analytics platform will bring to the marketplace the type of sophisticated analytics and measurement all participants in the mobile ecosystem—from carriers to marketers and publishers—are clamoring for.”

As part of the merger, the company raised $8 million from North Bridge Venture Partners, Steamboat Ventures, Voyager Capital, Emergence Capital and OPENAIR Equity Partners.

Recently, Umber Systems announced it has been selected as a Red Herring (News - Alert) Top 100 award finalist in recognition of leading private companies from North America.

Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani's articles, please visit her columnist page.

Edited by Rich Steeves

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