Mergers & Acquisitions

Mergers & Acquisitions

July 12, 2011

Wolfe Acquires Echelon for Social Branded Reward Cards

Wolfe, LLC has acquired Echelon Media, LLC. Echelon is a company involved with social media customer engagement strategies and is known for its social rewards platform. An announcement in this regard has been made by Wolfe. Branded gift cards, social gifting and reloadable Visa, MasterCard (News - Alert) and Discover rewards cards, through social networks, will now be provided by Wolfe.

The “Echelon Platform” will be leveraged by Wolfe to position itself as the top company in branded social rewards.

In a release, Jason Wolfe, CEO of Wolfe said, "This acquisition will allow Wolfe customers and partners to leverage branded reward cards over social networks, especially on Facebook (News - Alert). It shows our commitment to the Facebook ecosystem and leverages the Wolfe products with social media capabilities that will drive additional business for all of our clients and partners."

Wolfe added that as an Echelon client, the company was very impressed with the results. A decision to acquire Echelon was therefore made.

Josh Whitford, CEO and founder of Echelon said, "We launched Echelon for the purpose of leveraging social networks through incentives and rewards to drive customer loyalty and engagement. We believe that social rewards are increasing brand awareness and driving more customers into stores."

According to Whitford, the company will be able to establish itself as the dominant player in the social rewards market after being acquired by Wolfe.

Sites like Facebook and LinkedIn (News - Alert) have seen tremendous growth. Customer interactions over social networks can now be tracked and leveraged by brands in various ways offered by new companies. A turnkey platform is provided by Echelon to these companies. Companies can use this platform to reward customers for their social actions.

Top companies like and are the subsidiaries of Wolfe, LLC. Other subsidiaries of Wolfe include,, and Further information on Wolfe is available at

Echelon Media, LLC was founded in 2008. The company has offices in Fargo and Chicago. Further information on Echelon Media is available at

Calvin Azuri is a contributing editor for TMCnet. To read more of Calvin’s articles, please visit his columnist page.

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