Canadian telecommunications company, TELUS (News - Alert), will soon be featured in Canada's 10 Most Admired Corporate Culture Hall of Fame.

Waterstone Human Capital, an executive search firm, will induct the company tonight into the annual program, which honors organizations that exhibit a culture that has assisted in their performance.

TELUS was chosen for a variety of reasons, particularly its commitment to putting customers first, its talent development programs that encourage innovation, its dedication to assisting local charities and not-for-profit organizations either though money or volunteer time, and creating a brand that sets the standard for interactions between customers, team members, communities and shareholders.

"Culture is perhaps the most valuable asset an organization can have and TELUS has been repeatedly recognized by the Canadian leadership community for having a phenomenal corporate culture that drives results," Marty Parker (News - Alert), chief executive officer at Waterstone Human Capital, said in a statement. "By inducting TELUS into the Hall of Fame, we are formally recognizing its strong corporate culture and its great accomplishments."

Upon induction, TELUS will be one of six Canadian companies to be featured in the Hall of Fame.

"We are deeply honored by this recognition from Waterstone Human Capital as it is a great testament to the dedicated efforts of our over 40,000 team members to support our clients and give back to our communities," said Darren Entwistle (News - Alert), president and CEO at TELUS. "The best path to achieving a sustainable competitive advantage is through the development of an innovative and winning corporate culture. In building a high performance culture, we have significantly differentiated the TELUS brand in the hearts and minds of our customers, employees and communities while delivering meaningful value appreciation for our investors.”

“Indeed,” he added, “TELUS has outperformed its global incumbent telco peers in total shareholder return for more than a decade, generating a 208-percent total shareholder return since the beginning of 2000.”

In other TELUS news, the company's plan to replace its non-voting shares for common shares in the stock exchange is effective as of today.