Cellit, a provider of mobile customer relationship management, acquired the assets of MESSAGEbuzz, a provider of mobile marketing solutions. The terms of the acquisition are yet to be disclosed.

MESSAGEbuzz has enabled organizations with content delivery to customer mobile devices, including mobile advertising, premium SMS, mobile sweepstakes, TXT2Screen, Txt N' Win and wireless consulting. The company claims to have provided mobile strategy to a wide range of companies including Wyndham Hotels and Resorts, Weber, Seagate (News - Alert), Steve Madden and more.

In a press release, David Wachs, president of Cellit, said, "As the use of smartphones and data-capable mobile devices in the U.S. nears 100 percent, consumer brands are realizing the substantial value in mobile marketing and are making it an ongoing form of customer communication. By integrating the strong capabilities of MESSAGEbuzz, Cellit furthers its position as a market leader in mobile CRM, providing best-in-class tools and support for brands to engage customers through their mobile devices.”

“We are excited to provide MESSAGEbuzz clients the same market-leading platform and exceptional customer support we provide all of our clients, and we are confident the transition will be a smooth one," Wachs added.

Company statement also revealed that with immediate effect, all of MESSAGEbuzz clients will now access their accounts through the Cellit Studio platform.

Cellit develops mobile CRM programs for retailers, restaurants and other companies who are looking to leverage mobile technology to create a deeper level of customer engagement. The Cellit Studio campaign management platform is designed to create interactive mobile CRM programs including coupons, contests, games, surveys and alerts that inform, delight and motivate customers, increasing knowledge, loyalty and ultimately spending.

Earlier in December 2010, Cellit announced the release of its Widgit mobile coupon redemption technology for the Google Android (News - Alert) platform. This new Widgit enables retailers and QSR brands the ability to redeem and track mobile coupons in real-time directly through their Android based devices, without any integration with their POS system.

Also in November 2010, TMC (News - Alert) had reported on an upgrade to Cellit’s campaign management and mobile CRM platform, Cellit Studio.