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Sponsored By: OpenMarket

WEBINAR: How Enterprises are Improving Customer Engagement via the Mobile Channel
presented by: Sheryl Kingstone, Yankee Group Steve French, OpenMarket

Wednesday July 24, 2013 Time: 2:00PM ET/ 11:00 AM PDT

Studies show that mobile expansion remains a high-to-critical priority for over 60 percent of today's leading organizations. To this effect, enterprises are leveraging cross-channel communications such as SMS, MMS, Push Notifications, Email and Voice to better engage with their customers throughout the entire customer lifecycle � pre- and post-acquisition. Yet while enterprises recognize the need for a mobile strategy, many are struggling to capitalize on the opportunities.

In this webinar, we will discuss how enterprises are integrating mobile into their business processes and systems to improve the customer experience and differentiate from competitors. We'll also demonstrate how enterprises can use mobile engagement to differentiate their products and services, improve the client experience, lower customer service costs, and improve operational efficiency.

What you will learn:
• Trends driving mobile engagement
• How mobile is creating new opportunities within the enterprise
• Challenges of going mobile
• Enterprise mobile engagement strategies
• Case studies of real world examples
• How to get started

From The Expert Corner

July 08, 2013

By Ashley Caputo, TMCnet Web Editor

Mobile apps are not "one and done," rather, they are solutions that organizations can mature over time.

For a company leveraging a mobile solution, iterative mobile development gives organizations shorter release cycles gives and the freedom to release early, which keeps customers engaged with solutions.

An example of iterative mobile development would be Apple's (News - Alert) implementation of "Apps" with its "one-click install/update," which over the last few years have eliminated a key barrier to running software: the complexity of the original installation process...Read More >>>

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