ETNA has rolled out new broker-dealer technology solution called ETNA Broker, designed specifically for retail broker-dealers, and for introducing brokers. This solution allows an online brokerage business to launch a custom, state-of-the-art trading platform in a matter of weeks.

Introduced as an all-in-one brokerage platform, the technology is backed with high-tech Web-based and mobile trading terminals, an order management system, and middle and back-office management software.

The new ETNA Broker Suite also comes with several components such as ETNA Trader, ETNA Trader ME, ETNA Back Office and ETNA OMS. All these components work in harmony establishing end-to-end and ready-to-use technology for broker-dealers and other electronic trading service providers. Each application is a self-sufficient system that can work as a standalone, integrated into a third-party trading infrastructure.

"ETNA provides the latest brokerage technology to holders of a FINRA License while maintaining all the technologies compliant with the US regulatory framework,” said Roman Zhukov, CEO of ETNA. “We're glad to introduce our flexible pay-as-you-go pricing plans, which avoid any upfront costs for our clients."

Also, users are offered regular compliance updates and 24/7 support, and the cloud-based deployment and all these utilities allow users to measure the system up and down as the volumes of data processed change to have more control over the hosting charges.

ETNA suggests that the new trading platform, which is available for private-labeling, is built specifically for sell-side and buy-side firms, technological firms and financial companies that are looking for an option to upgrade their infrastructure for even more convenient stocks, options, Forex, and all major security classes trading skills.

Headquartered in New York City, ETNA provides customizable solutions for online brokerage execution, routing and crossing, clearing, compliance, risk management, back office automation, portfolio management and the trading of all asset classes.