OC Communications Group Inc, the BPO arm of DealNet Capital Corp, has won a major contract from a loyalty platform provider with global presence.

Under this five year contract, OCCGI will deliver customer care services for the users of a customer loyalty program, which is designed for a U.S.-based Fortune 500 financial services company and scheduled to launch September 20, 2013.

To be rolled out to four million customers and expected to yield more than $10 million in revenue over the five-year term, the program is both ambitious and expensive. A successful customer loyalty program can fetch a company thousands of new customers and spurs existing ones to come back for more. Throughout such a program, customer care interactions play a crucial role.

In light of the important role customer service plays in the success of a customer loyalty program, the loyalty platform provider advanced with caution when it came to choosing their customer service partner. With OCCGI having successfully worked with both the loyalty platform provider and a financial institution in the past, the choice of OCCGI came easily to the client.

As part of the contract, OCCGI will provide inbound customer service in English and Spanish from its Reno, Nevada location, which OCGGI describes as highly secure.

“Over the course of the past 18 months OCCGI has worked with all parties associated with the program to ensure an efficient design and favourable outcome for the credit card holders being migrated from the old platform, and we are delighted to announce that we are at 100% readiness with customer service representatives undergoing extensive training for the September 2013 launch,” COO of DealNet Capital Corp. and President and CEO of OCCGI said Michael Hilmer in a statement.

A few months back, DealNet Capital Corp launched contact center support services to a United States-based energy retailer through its BPO subsidiary OCCGI.