If you enjoy the convenience and flexibility of shopping insurance products online, you will certainly like the SmartCART Technology platform from Insuritas.

SmartCART Technology platform was developed by Insuritas, a provider of outsourced insurance agency solutions for financial institutions. It is a technology platform that allows consumers to shop, compare and buy fee income-generating products without ever leaving the financial institutions web portal.

The company has decided to present the SmartCART Technology platform before a group of industry executives representing banks and credit unions nationally. 

Insuritas believes that, just like Orbitz revolutionized the travel industry and Amazon upended traditional retail distribution models, SmartCART Technology will revolutionize how consumers shop for insurance and insurance-related products.

Insuritas allows financial institutions to own an insurance agency solution without the significant capital investments required to build or buy an agency.

Paul Fisher, the Chief Technology Officer of Insuritas said in a statement, “Financial institutions get millions of free, repeat web visitors to their online banking sites every day, but have had little success in converting these visitors into online shoppers. Our SmartCART Technology delivered through our existing insurance aisle solution, allow our clients to seamlessly convert browsers into shoppers.

President and CEO of Insuritas Jefferey Chesky added, “Transforming financial institution websites from brochureware to e-commerce sites is critical to the industry's long-term survival and eliminating third party vendors who keep upwards of 90% of the fee income generated from a depositor's purchase has to end.”

“After a purchase is completed, SmartCART Technology creates a permanent online account that automatically stores all of a customer's information securely—just like their online banking account. This shopping experience occurs entirely within the financial institutions web portal—never offloading their customer to a third party website and thus preserving the entirety of the customer experience within their own brand,” said Chesky.