Financial firms need to communicate with their customers on a continuous basis. With customers using various devices to receive their communications, financial firms are looking to use modern technologies to communicate with their customers on various platforms.

Helping Canadian financial companies to improve their communication with their customers, Broadridge Financial Solutions has unveiled Broadridge Fluent in the Canadian market. With this, the company will also look to grow its footprints in the Canadian market.

Broadridge Fluent acts as a communication exchange for financial firms. It also allows users to deliver marketing, transactional and regulatory communications to their end users in their preferred channels. This improves the interactivity options a company can open with its end users.

Broadridge Fluent facilitates communications such as disclosure documents, trade confirmations, statements, proxy materials and tax documents. It is a Platform-As-A-Service (PAAS) and enables users to get an inexpensive solution. It also allows them to get rid of a lengthy integration process.

Fluent supports various digital channels such as websites, advisor and client service platforms, and email and digital mail. It now becomes easier for the clients to have a look at the delivery status and make use of the interactive nature of these channels.

"Digital channels are changing how investors access and digest content," said Donna Bristow, Vice President, Strategic Product Development and Client Management, Broadridge. "With the advent of new tablet devices, social networking and high-speed connectivity in broadband, our clients are using technology in new ways. Financial services firms have a significant opportunity to embrace these advances, engage their customers using channels of their choosing, and ultimately make financial communications much more efficient and effective.”

Recently, Dan Sheldon, Chief Financial Officer of the company, presented at the Sandler O'Neill Global Exchange and Brokerage Conference.