To maximize sales cost efficiencies and driving improvements in sales effectiveness, Callidus Software (News - Alert) has  launched MySalesCoach, a next-generation coaching app for mobile devices, powered by ForceLogix On Demand Sales Coaching platform. Callidus is company in Sales Performance Management (SPM), in a move to further expand and accelerate its sales mobility platform.

According to a press release, this app will be available on the iPad and will be displayed at Dreamforce 2011, the cloud computing event of the year, held in San Francisco Aug.   30 - Sept.   2.

"Today's dynamic sales forces are seeking applications that deliver value in the context of their daily work -- without taking them out of the field," said Lorna Heynike, Senior Vice President, Marketing, Callidus Software.   "The Callidus mobile platform equips the sales force with the knowledge, training, and -- with this release of MySalesCoach -- winning strategies they need to effectively do their job.   The solution saves precious sales time by keeping front-line sales in the field and boosting adoption, increasing the overall effectiveness of sales coaching programs so the sales team can effectively execute campaigns and win more business."

The new MySalesCoach app will allow sales people to apply real time coaching to their daily sales situations wherever they are. It offers a fast, easy user experience that helps enforce a culture of pervasive coaching throughout the sales organization -- a proven characteristic of high-performance sales forces.

At Dreamforce 2011 event, Callidus will co-host a breakout session with Comcast (News - Alert). Both will speak on "Build Your Sales Dream Team: How Comcast Uses Coaching to Maximize Sales Potential." This session will review how Comcast promotes a culture of sales coaching across its sales channels to maximize customer and business development skills.

Callidus will also present at the Gold Partner Theater in the Expo at Dreamforce: "Optimizing Sales Performance: The KPI's Critical to Sales Success." The session will review driving sales excellence by monitoring and measuring the right sales KPIs.

 In other company news, TMCnet reported that Callidus Software has launched Monaco Summer 2011, the version of its class-leading on demand SPM suite for managing the lifecycle of the sales professional to maximize sales effectiveness.

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