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December 17, 2010

Insight Direct Selects Lixto for Products Pricing



Lixto’s Price Intelligence Suite has been selected by Insight Direct, USA, a subsidiary of Insight Enterprises, Inc., a provider of brand-name information technology hardware, software and services, for advanced price and margin management.

Officials with Lixto said that Price Intelligence Suite is a web extraction and analysis solution that allows pricing and revenue managers to access and monitor information on thousands of products and price points across multiple websites - quickly, accurately and reliably.

Company officials said that Insight will use the SaaS (News - Alert)-based suite to better understand the price changes for the most active material items on Insight.com that occur each day, week and month, and the impact of those changes on customers and the competition.

"The comprehensive information from the Price Intelligence Suite will help Insight gain a greater understanding of how similar products are marketed and priced across the online IT marketplace," said Phil Papadantonakis, director of operations at Insight, in a statement.

“This information will enable us to make business-critical pricing decisions that help us meet our objectives," said Papadantonakis.

According to company officials, in addition to competitive price analysis, Insight will leverage Lixto's new capabilities in qualitative customer rankings and review information. Comparing a range of indices and qualitative information extracted from the web, the qualitative analysis will provide Insight a more comprehensive view of its customers and competitors.

"The Price Intelligence Suite will allow Insight to stay on top of its competitive market more effectively than ever," said Christian Koestler, president and CEO at Lixto.

Koestler said that by analyzing trends in reactions to price changes - both on its and its competitors' parts - the company can develop and adhere to pricing strategies that make sense for the customer and for the bottom line.

Lixto, Inc., is a major player in web data extraction and analysis.


Anil Sharma is a contributing editor for TMCnet. To read more of his articles, please visit his columnist page.

Edited by Chris DiMarco
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