Mobile payment solutions company Fortumo has introduced in-app payments for Windows Phone (News - Alert), allowing cross-device integration of payments on Windows 8, Windows RT and Windows Phone.

Fortumo has been providing mobile payment solutions for Web services and mobile applications, allowing customers to make mobile payments in more than 72 countries on six continents, with a strong presence on emerging markets. The latest development will allow app and game developers use a single SDK to activate payments on all Microsoft (News - Alert) devices such as desktops, laptopsand tablets running Windows 8 and smartphones running any version of the Windows Phone operating system.

“With Windows Phone we are seeing a repetition of what happened when Android (News - Alert) launched –developers who were initially cautious in porting their apps to the new operating system are starting to see Windows Phone as a viable source of revenue,” said Martin Koppel, co-founder and Chief Revenue Officer of Fortumo. “Our goal is to help developers who are making the move to Windows Phone easily monetize their users globally and with a more broadly accessible, higher converting payment method than credit cards.”

Fortumo's payments system is improved for all key platforms, including Web, mobile Web, HTML5, and in-app purchases on both smartphones and tablet devices. Endusers can make payments with 2 simple clicks without having to leave the app, leading to better payment conversion, an improved user experience and increased revenue.

John Richards, senior director Windows App Marketing for Microsoft, said that “Windows Store has already seen great traction with developers due to its unprecedented reach in over 200 markets. Microsoft’s flexibility in monetization and industry-leading revenue sharing gives Windows 8 developers greater potential and more control over their revenue. Through the relationship with Fortumo, there are more opportunities for developers to monetize users in emerging markets.”