WorkSimple announced that its Social Goal Management platform is set to substantially change the way companies and employees view performance and each other.

The direction being given by WorkSimple’s Social Goal Management platform is in line with Salesforce.com’s (News - Alert) bet on Rypple, a cloud-based social performance management company that signals its move into the Human Capital Management market.

Rypple and salesforce.com will work to transform the way companies recruit, manage and empower employees in a social world. Both Salesforce and WorkSimple are looking at revolutionizing the system for the past few years.

WorkSimple’ performance platform is based on actual work and goals that happen throughout the workday. The platform has set the stage for agile performance management, which trades annual reviews for near real-time feedback models that drive stronger results.

“WorkSimple has the highest engagement of any HR application in the industry,” said Ben Moore, CTO and co-founder of WorkSimple. “Employees use WorkSimple weekly not just to share goals, but to offer coworkers recognition and feedback, and to collaborate with other teams in the organization.”

WorkSimple’s vision and platform is on track to change the way employee and companies view performance and each other.

“The move toward Social Performance is great news for WorkSimple and the concept of social goals,” said Morgan Norman, CEO and co-founder of WorkSimple, in a statement. “We have always admired salesforce.com’s innovate strategies and we are thrilled to see another forward-thinking player with an entrepreneurial mentality in the Social Performance space.”

Recently, WorkSimple announced the release of Agile (News - Alert) Goals and Activity Stream, in which performance management takes advantage of the social features made common by consumer applications: Facebook-, Linkedin-, and Twitter (News - Alert)-like status updates, followings, and activities in real-time.