Mobivity Holdings Corporation, a provider of proprietary mobile marketing technologies, recently announced that it has signed a partnership agreement with the Bowling Proprietors' Association of America.
According to the terms of the agreement, Mobivity's patented mobile marketing solutions will be integrated with BPAA’s existing Customer Relationship Management (CRM) system. The mobile marketing solutions will be offered to 4,000 members of BPAA. As a result, the customers will now be able to reach out to bowling centers via their mobile phones with promotional marketing, incentive, and loyalty programs.
"Being able to reach members of the bowling community on their mobile phones is a major development for bowling centers across America. Our members can now deliver more relevant and meaningful marketing incentives directly to the mobile consumer's handset," said Bart Burger, VP of Business Development for BPAA. "The advantages of engaging consumers' mobile phones in addition to traditional channels such as direct mail and email are obvious to us and Mobivity's patented technology empowers us with this advantage like no other solution in the industry."
"We're delighted to partner with BPAA and support their progressive initiatives to empower their member bowling centers with the latest advancements in marketing technology," said Dennis Becker, CEO of Mobivity. "BPAA is America's voice in the bowling industry and we look forward to bringing bowling centers across America into the new mobile economy."
Mobivity Holdings Corporation recently announced its intent to acquire the assets of Sequence LLC, developers of the Stampt mobile loyalty application. The acquisition is expected to be completed this year. Stampt provides consumers with storing, managing and retrieving information regarding loyalty cards and programs on mobile communication devices. Customers can use it to locate, store, manage, retrieve and redeem merchant coupons. The solution also offers incentives and messages on mobile communications devices. It can be used to access information regarding merchants and locate merchants on mobile communications devices.
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Edited by Brooke Neuman