Financial Technology

Financial Technology

August 16, 2010

eNational Payments Selects Mocapay

eNational Payments, a provider of mobile and contactless electronic commerce and payment processing services has selected Mocapay to reach customers in real-time. eNational Payments will make use of Mocapay’s (News - Alert) secure mobile payments solution with this agreement.

Mocapay's mobile commerce platform’s intelligent architecture and security provide the most secure payments capabilities for a company’s customers. The Mocapay mobile commerce platform supports a range of security models; account number/phone number, and phone numbers, stated the company.

Allowing merchants and retailers to spend more time serving customers, eNational Payments offers retailers and merchants a blend of electronic payments and services that reduces the time spent handling payments. Collectively processing over 9 billion dollars, eNational Payments provides financial services, including check warranty and back office conversion, to more than 2,800 non-banking financial services businesses.

“Our partnership with eNational is a natural fit as both companies continue to innovate in the payments space by providing retailers and merchants new and exciting channels to reach customers,” said Kevin Grieve, CEO, Mocapay. “Due to customers demanding mobility in every facet of their lives, merchants are asking for more unified solutions that go beyond just payments but also offer mobile marketing and loyalty components.”

With the help of Mocapay's platform, merchants can create mobile marketing campaigns that, in return, provide valuable information including demographics, redemption rates, and purchasing behavior. Allowing them to create a more targeted and personable relationship before, during, and after a transaction, this data provides every merchant a better sense of its customer. It also offers 360 degree interactivity between the consumer and merchant.

Recently, the company expanded its mobile suite through a new strategic relationship with Green Mill Restaurants, a Midwest casual dining restaurant franchise. Through the relationship Green Mill will leverage Mocapay's mobile suite to offer customers a mobile experience complete with secure mobile payments and mobile offers. The company will mobile-enable its gift and loyalty program as well as integrate mobile marketing.

Raju Shanbhag is a contributing editor for TMCnet. To read more of Raju’s articles, please visit his columnist page.

Edited by Juliana Kenny

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