OpTier (News - Alert), the leader in Business Transaction Management (BTM) for enterprises, has launched the OpTier Business Events module. Built around a Complex Event Processing (CEP) engine, the new module will monitor real-time business transactions and give enterprises the power to make rapid, proactive and well-informed decisions about business critical activities by providing continuous intelligence.

The Business Events module for OpTier BTM monitors real-time business transaction, end-user experience events and third party data from a variety of sources. As scenarios develop that require immediate attention, business rules alert IT and the enterprise to the developing situation.

Motti Tal, co-founder, OpTier said: “OpTier Business Events module is the ideal technology for organizations that want intelligent and more agile ways to sell products and services to customers. Understanding events as they happen enables companies to be more clever and focused in how they engage with customers. A scenario might be mobile geolocation information being used to target shoppers that have a weakness for handbags with targeted discount offers as they approach a branch of their favorite department store.”

The module brings together events that impact business transactions, processes, activities and customer experience into one integrated solution. For example, in the event of a bottleneck occurring in a loan application process, banks can immediately understand the number of loans in process, type of loans, the amount of money tied to the loans and application performance in order to resolve the issue before it impacts applicants. By taking such a proactive management approach to events, organizations can mitigate and reduce operational risk.

“Companies have struggled to tap into the fabric of events happening across the enterprise. This has left CEP engines lacking the data required to make an impact. BTM shines a light on all business activity being captured across applications as business transactions. It’s like a fire hose for CEP, giving it the information it needs to create powerful business advantage,” Tal continued.

Information about events can be tailored to be displayed via a role-based dashboard to provide customized alerts and reports that empower decision making. Bringing together relevant data sources through BTM allows companies to spot and act on trends, either in real-time or through historical analysis.

OpTier recently partnered with Amdocs (News - Alert), a provider of customer experience systems. The pact will allow Amdocs to resell the OpTier Business Transaction Management (BTM) system, to offer its customers visibility into all end-user transactions. By partnering with OpTier, Amdocs will enable service providers to proactively manage the end-user transactions that run through critical business and operational support systems.