MicroStrategy (News - Alert) Incorporated, a provider of business intelligence and mobile software, announced that BancVue, a provider of banking instruments and marketing assistance to community banks and credit unions across the United States, has selected the company as its enterprise analytics standard.

"We're delighted to support BancVue's efforts to help community financial institutions reinvent themselves," Paul Zolfaghari, president at MicroStrategy said in a statement.

Through this deal, BancVue will now enhance its offerings with powerful business analytics and market intelligence to position its clients for even higher growth, profitability and retention.

The MicroStrategy BI Platform enables organizations to analyze vast amounts of data and distribute business insight throughout the enterprise. BancVue plans to use the MicroStrategy Business Intelligence Platform and Wisdom Professional to significantly reduce reporting requirements for their client service managers, allowing them to focus on increasing customer service and helping their clients succeed.

BancVue said it will also use MicroStrategy technology to expand the performance detail they provide both internally and externally through their client portal.

"With Wisdom Professional's extensive market intelligence capabilities, we'll be able to explore data from our client network to reveal new ways to be of service," Nathan Baumeister, vice president of Analytics at BancVue said.

"Using Wisdom to assimilate information, and MicroStrategy Business Intelligence to analyze it, is consistent with the data-driven solutions our clients have come to expect from BancVue," Baumeister added.

The MicroStrategy platform makes Business Intelligence faster, easier, and more user-friendly. Its enterprise Business Intelligence platform is noted to deliver deep insight with interactive dashboards and superior analytics to large user populations through Web browsers, mobile devices and Office applications.

BancVue is said to have chosen MicroStrategy due to its data scalability, ease of use, and elegant data visualization.

In related news, Research and Markets announced the addition of the "Global Mobile Business Intelligence Market 2012-2016" report to its offerings. MicroStrategy is one of the key vendors dominating in this market space.