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November 30, 2012

Comviva Selects Actian's Vectorwise Analytic Database to Power its Revenue Plus Solution



Comviva, a provider of mobile financial and VAS solutions, has picked Actian Corporation’s Vectorwise analytic database to power its Revenue Plus customer value and retention solution.

Revenue Plus helps telecom service providers gain insights into customer value and retention by studying and analyzing huge volumes of call detail records (CDR).

Featuring data analytics and mobile value added services, Revenue Plus has been designed to serve as an analytic-driven solution that enables customer value management and churn reduction. Revenue Plus will enable greater customer retention for telecom companies.

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“Our operator customers require support to analyze massive volumes of data interactively,” said Ganesh Jayadevan, Head of Messaging and Business Solutions at Comviva. “Through our association with Vectorwise for our Revenue Plus solution, we would empower our customers to analyze data faster and in a more cost effective manner.”

Comviva caters to the needs of operator groups in Asia, Africa, Middle East and Latin America which serve billions of end users. It also helps operators by delivering tools that help maximize customer lifetime value and loyalty management in retaining customers.

Actian’s Vectorwise analytic database helps Comviva customers to analyze data 10 to 80 times faster and cost effectively. Operators can understand the needs of customers and the pricing pattern to optimize network usage. This helps operators make decisions rapidly to reduce churn, pointed out Jayadevan.

Comviva further plans on launching differentiated VAS solutions that uses big data analytical technologies to deliver results faster. The Vectorwise analytical database enables data-centric companies to tackle big data more effectively.

“We are proud to add Comviva to our list of thriving and innovative data centric customers,” said Fred Gallagher, general manager of Vectorwise. “Comviva’s cutting edge solution combined with Vectorwise’s record-breaking speed and cost-effectiveness provides a compelling tool for service providers in the highly competitive global telecom business environment.”

Recently PBS Software GmbH and Actian Corporation announced an agreement to bring the power of Actian’s record-breaking analytic database, Vectorwise, to PBS nearline storage solutions.

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Edited by Rich Steeves
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