GreenBytes (News - Alert), Inc. recently confirmed that it has raised an additional $12 million in Series B funding from Generation Investment Management. The funding round also saw participation from Battery Ventures and GreenBytes management. The company, which provides energy-efficient inline data deduplication storage solutions incorporating solid state disk (SSD) technology, will use the funding to drive global sales, marketing and channel development initiatives. A portion of the funding will also be directed towards furthering research and development of its solid state storage technology used in Solidarity, HA-3000 and GB-X Series of storage arrays.

In a release, Greg Wasserman, partner at Generation Investment Management, said that, "The explosion in the volume of digital data, combined with the performance demands of I/O-intensive applications such as virtualization and analytics, has escalated data storage to a mission-critical level. Legacy storage technology and data centers with tightening power and rack space budgets simply cannot keep pace with today's demands. With its cutting-edge utilization of innovative software optimizations and solid state technology, GreenBytes has engineered a storage platform that delivers a truly impressive mix of performance and price, while simultaneously reducing the energy intensity of data. Generation looks forward to working with the GreenBytes team to drive the adoption of flash storage in the SME, cloud and enterprise arenas."

To counter the limitation of hard disk drive (HDD) solutions based on magnetic spinning disk, GreenBytes has developed a purpose-built and affordable storage solution based on SSD technology capable of delivering mission-critical IOPS which address data center requirements.

The company’s technology offering combines GreenBytes GO OS (Globally Optimized Operating System) featuring enterprise-scale capacity optimizations and its high-performance inline deduplication for supporting primary data.

Bob Petrocelli, CEO and CTO of GreenBytes, said,"Primary storage optimization is accelerating the viability of flash storage in the enterprise, and we expect magnetic storage will be replaced with SSD technology faster than most analysts now predict. Generation Investment Management is a dynamic investment group with a commitment to aligning with companies that are innovating for a sustainable future, and we look forward to a strategic partnership with Generation in our ongoing mission to help reduce the carbon footprint of information."

In contrast to other solutions, the GreenBytes technology offering supports IOPS with deduplication, compression, and other optimization, which means customers benefit from integral capacity optimization without having to pay performance penalty.