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April 11, 2012

Adexa Aids California Eastern Laboratories with Demand Planning Solution



California Eastern Laboratories (CEL), a company offering products including RF components and RFICs, optocouplers, solid state relays, and lasers and detectors for fiber optics, has selected Adexa, Inc., a global provider of supply chain planning and demand planning solutions, for its Collaborative Demand Planner solution.

Officials at CEL said they were looking for a better option to replace their older Demand Planning solution, in order to offer effective tools to improve forecasting and collaboration capabilities for the sales and marketing departments.

"We want accurate forecasts in order to serve our customers better," said Kalki Radhakrishnan (Rada), CEL's CIO. "At the same time, we wanted to become more productive, internally. We want our users to spend less time on data entry and more time in real-time analysis to make faster and better decisions. We felt comfortable with Adexa's technology, and knowledge of our industry, to take us to the next level."

Using a built in library of statistical forecasting algorithms, Adexa Collaborative Demand Planning gives companies the timely, accurate, and aggregated demand data from sales, marketing, and customers to create a rich and comprehensive view of all demand factors and forecasts. This collaborative planning, forecasting and replenishment (CPFR) solution brings speed, accuracy, and simplicity to demand planning; enabling to increase revenue, organizational agility, and customer service.

CEL officials said they are now using Adexa's Collaborative Demand Planner to remodel their entire demand planning processes. They said that a solid foundation and future scalability of the system are high priorities for their company.

Since 1994, some of the most visionary companies in the world run their supply chains on Adexa. Its Profit-Driven solutions uniquely combine and link together demand, supply, and operational planning with financial optimization.




Edited by Carrie Schmelkin
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