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July 27, 2011

appMobi's cloudKey Offers E-Commerce Security by Eliminating Credit Card Databases



Seeking to capitalize on the trend toward mobile banking and e-commerce, appMobi (News - Alert) has introduced its secure cloudKey authentication technology, and announced cloudKey’s immediate integration into appMobi’s 1Touch “single touch” payment system.

According to a press release, 1Touch with cloudKey is ready for use by Web and mobile app developers who seek to offer their users a highly secure and streamlined e-commerce experience.

The cloudKey technology offers secure online commerce in which the user’s credit card information is stored only on the user’s device, never in an online database.  The private data are kept using 256-bit Advanced Encryption Standard (AES) – the same encryption level approved by the NSA, widely considered as “unbreakable”. Using a “distributed key” topology, cloudKey stores in the cloud only the decryption keys – information that is valueless without the user’s device and password.

Sam Abadir, appMobi’s CTO, said, “appMobi’s engineers have long recognized that securing a centralized database is basically impossible – if it’s online, it’s vulnerable to break-in ... there’s no way around it, the real breakthrough of cloudKey is the ‘distributed key’ data model - we don’t store anything of value in a centralized database, so there is nothing of value online for thieves to steal. With this advance, cloudKey has eliminated all the tempting targets for the bad guys; even if they could steal appMobi’s entire crypto key database and a user’s device, they’d then have to guess the user’s password, and at most they could get only 1 credit card number.”

Abadir continued, “The Web has been at a severe disadvantage in comparison to native apps when it comes to consumers purchasing and making in-app payments – the buying experience on iPhones is so frictionless that consumers are spending like never before. 1Touch was designed to put the Web, whether mobile or desktop, on a level playing field with Apple’s (News - Alert) in-app purchasing system when it comes to e-commerce. 1Touch can be used for transactions involving digital or real goods and services, on any Web browser, and the transactions flow through the same shopping carts and payment gateways that are in daily use on millions of Web sites. With 1Touch, the days of the Web being a second-class e-commerce option are over.”

The 1Touch payment system also offers users a streamlined way to transact mobile and online purchases with a single touch. As Amazon has proven with its 1Click patent, eliminating credit card re-entry is the best way to increase online sales conversions.

In other company news, TMCnet reported that appMobi has unveiled several game creation enhancements to its HTML5 mobile app development platform.  


Mandira Srivastava is a TMCnet contributor. She works as a full-time writer, ghostwriter and blogger, and has more than two years of experience in print and Web media. She has also worked on company brochures, website content and product descriptions, as well as proofreading and editing content. To read more of her articles, please visit her columnist page.
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