In a recent press release, a leading eCommerce solution provider, Optaros, announced that it has appointed John Polcari as the new senior vice president of North American sales and global marketing. With 20 years of sales and marketing experience, Polcari has worked for as senior vice president of sales at e-Dialog, an integrated digital marketing services provider within the GSI Commerce (News - Alert) Global Marketing Services division.

"John is an accomplished business development and marketing leader with a track record of success," said Bob Gett, president and chief executive officer at Optaros, in a statement. "His extensive experience and strong relationships with Internet Retailer Top 500 companies are vital as we continue our focus on helping leading brands bring innovative online experiences to market quickly. I look forward to his insight and contributions, as we enhance our sales and marketing efforts at both the national and global levels."

Polcari will be responsible for leading the company's global strategy to package and deliver best-in-class social commerce solutions that drive increased value for clients.

Polcari has also worked as senior vice president of sales at BeNow/Epsilon and vice president of corporate development at Genesys (News - Alert) Conferencing. He has also held senior-level national sales and marketing positions with Hill Holliday Advertising, American Express and GE Capital.

Optaros delivers proven solutions to leading brands driving measurable revenue by bringing innovative Social Commerce initiatives to market quickly. Recently, Hanley Wood, the premier publisher of Remodeling, ePlans, Builder, Architect, and more than 30 other robust print and online brands serving the commercial and residential construction industry, appointed Optaros as its eCommerce solution provider. Optaros will provide Hanley Wood's Consumer Media Division, the nation's leading supplier of home plans and related services, with the technology, services, design and expertise to re-platform the company's portfolio of sites that sell stock house plans, as well as garage, deck, and landscaping plans direct to consumers.

Rahul Arora is a TMCnet contributor. He has worked as an editor and freelance writer for several reputed organizations in India. To read more of his articles, please visit his columnist page.

Edited by Rich Steeves