Atlanta-based Interactive Advisory Software, a provider of wealth management technology to registered investment advisors and independent financial advisors, has chosen William Mills Agency for its public relations services.

William Mills Agency is the nation’s largest independent financial PR and technology public relations firm. IAS selected the company in order to increase its recognition in the wealth management industry.

“Our selection of William Mills Agency for public relations services was based on the company’s strong reputation within the financial industry and its proven results for other clients,” said Greg Brown (News - Alert), senior vice president of sales and marketing, Interactive Advisory Software, in a press release.

He further added: “Through improved media relations, IAS hopes to expand our visibility among prospects and others in the industry to enhance business growth.”

 IAS offers a wealth management platform that holistically consolidates portfolio management, financial planning, customer relationship management, back office services/reconciliation, rebalancing and a client access portal into one platform driven by a single database.

The company is capable of creating a powerful solution built around one database and integrating highly tuned industry specific workflows.

By partnering with diverse service providers such as Interactive Advisory Software for their public relations efforts, William Mills Agency continues to build its portfolio of clients and reach within the financial technology industry.

William Mills III, CEO of William Mills Agency, said, “We are very pleased to have the company as a client and look forward to working with them.”

In related news, William Mills Agency, the nation's largest independent financial and technology public relations and marketing firm, has been selected by Atlanta-based TTV Capital to lead rebranding efforts for the company in support of its recent name change.

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Deepika Mala is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.

Edited by Carrie Schmelkin