Attensity is one of the leading providers of text analytics solutions for Customer Experience Management. The company recently launched a new Retail Banking Industry Solution. The new offering from Attensity will enable financial companies to obtain intelligence based on customer conversations, which they can then use to implement and speed-up next-gen consumer analytics and engagement applications. Being a leader in providing text analytics for Customer Experience Management or CEM, Attensity’s new Retail Banking Industry Solution provides churn intent and deciphers hidden meaning from raw customer text data.

The two existing and established products from Attensity  are Attensity Analyze and Attensity Respond, a multi-channel analysis and multi-channel service application respectively, now have an additional enhancement. Retail banking organizations can now leverage tons of data specific to banking customers and create customized category sets, topics, dashboards and reports. Furthermore, the Attensity solution allows businesses to mine data on customer inputs from several sources like email, SMS, CRM notes, social media and survey responses. This data comes in very handy to make important business decisions and bring in optimum customer experience for their products.

In a release, VP of global product management at Attensity, Catherine Van Zuylen said that, “As a result of the recession, customers are increasingly frustrated with their banking choices, yet the fundamental reasons for that frustration are not always apparent. Using Attensity's deep analytics, we discovered that the surface issues are not always the true source of discontent. The Attensity Retail Banking Industry Solution will help banks identify the true reasons for churn and extract real business value from customer conversations. The new solution also provides new insights to product and service development teams that build loyalty and create up-sell and cross-sell opportunities."

The comprehensive data that the new Attensity Banking Industry Solution can produce reports and dashboards for include competitive analytics, churn analytics, buzz analysis, marketing campaign tracking, sentiment analysis, customer service, customer demographics, product innovation, customer behavior, survey analysis, customer engagement response queues and suggestions tracking.

SAP Business Objects (News - Alert) and Microstrategy are a couple of examples of the kind of third-party business intelligence applications that the new Attensity solution can run analytics on to procure data. User specific needs of the business can be met with the industry-rich category sets on offer from Attensity.

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