PROS Holdings, Inc., a provider of prescriptive enterprise pricing and margin optimization software products that focus upon price analytics, price execution and price optimization, has announced that Cummins, Inc., a provider of engines and related technologies has selected it to offers its support in implementation of a new pricing strategy to achieve corporate goals. The company offers solutions for providing insight in pricing strategies, identification of pricing-based profit leaks, optimization of pricing decision and improvement of overall business processes.

“We needed a partner that understands and can help us manage the fluctuating conditions in our markets,” commented Rafael Dorador, executive director of global parts sales at Cummins. “PROS has the expertise and technology to help us implement a pricing strategy that provides operational agility and enables us to maximize profitability.”

The PROS Pricing Solution Suite comprises of three advanced pricing modules named Scientific Analytics, Price Optimizer and Deal Optimizer that are equipped with the prescriptive pricing feature. Working in close co-ordination with each other, the three modules extend support within the entire pricing lifecycle, right from identification of pricing opportunities to determination of pricing strategies and execution of the optimized prices.

“We are honored that Cummins has chosen PROS as their pricing and margin optimization partner,” said Chris Jones, chief sales officer at PROS. “PROS has an unparalleled track record for delivering state-of-the art, prescriptive pricing systems that improve the financial performance of global companies, like Cummins.”

 “Manufacturers are faced with making accurate, timely pricing decisions for tens of thousands of products distributed through thousands of dealer outlets,” explained Tim Girgenti, chief marketing officer at PROS. “The power of prescriptive pricing from PROS is that we give customers the confidence to quickly and easily make pricing decisions that lead to increased revenue and profitability, greater competitiveness, and enhanced business agility.”