PivotLink, a leading business intelligence (BI) solutions provider, announced the immediate availability of its latest addition to the ReadiMetrix analytic applications family of products, the ReadiMetrix for Online Marketing, and ReadiMetrix for Retail solutions. The ReadiMetrix suite of products is primarily key performance indicators (KPIs), dashboards and reports answering the key questions in businesses to improve profitability and performance. The new products are powered by PivotLink BI platform, and designed to provide self-service analytical capabilities for businesses. This significantly empowers business users, and spares them the burden of building reports, so they can continue to focus on IT, specifically in areas such as data governance and information management.

The PivotLink ReadiMetrix for Online Marketing solution was built in partnership with Cervello, Inc. It is built on the PivotLink platform, and was designed solely to measure and boost the marketing campaign effectiveness of the organization by integrating and unifying insights across demand generation, website performance, advertising, search engine optimization, and social performance, as well as optimizing investments. It integrates analytics, marketing applications and cloud sources, to allow marketing professionals and interactive marketing agencies by providing over 30 KPIs, dashboards, and reports.

The PivotLink ReadiMetrix for Retail provides a single analytical view of retail operations by utilizing the best practices of more than 40 PivotLink retail customers. Now, Retailers can analyse easily the loss prevention, shelf space optimization, labor analysis, and channel management, for e-commerce, mortar and brock stores, and distributors. With more than 60 KPIs, dashboards, and reports available in single view, organizations with their collaborators such as suppliers, distributors, and manufacturers, can now make timely and fact-based decisions for critical areas including sales, merchandising, marketing, orders, inventory, and finance.

In a press release, the Chief Marketing Officer of PivotLink, Rosanne Saccone, said, "The success of ReadiMetrix demonstrates the value of a metrics-driven analytics approach and the critical link between actionable insights and business performance. Instead of focusing on how or where data is stored, ReadiMetrix empowers business users to start with what they want to measure, by asking a simple question, identifying a business indicator and embarking on a process of collaborative discovery with other stakeholders. PivotLink is taking BI innovation beyond the recent wave of monolithic industry-specific analytic applications, delivering practical, modular BI solutions that are quick to deploy and mirror the best practices we've gleaned from business users."