The independent research firm, Forrester (News - Alert) Research Inc. has recently come up with the report of its study titled, “The Forrester Wave: Order Management Hubs, Q3 2010 (August 2010) report”. The report has placed Microsoft (News - Alert) Dynamics AX in a leadership position in the Order Management Hub Solutions category.

A number of customers are using Microsoft Dynamics AX 2009 to increase productivity and savings including Integrated Silicon Solution (News - Alert) Inc. (ISSI), a fabless global manufacturer. ISSI evaluated SAP and Oracle solutions before selecting Microsoft Dynamics AX to integrate global operations, reduce inventory, improve productivity and be more proactive in decision-making.

In order to feature as Order Management Hub Solutions Leader, the participating vendors have to meet specific requirements, including an ability to provide support for market-leading industries, to demonstrate a broad business process footprint and to target organizations with 500 or more employees. Along with many other vendors, Microsoft Dynamics AX underwent an evaluation process based on 112 criteria relating to current offering, strategy, and market presence. According to Forrester, Microsoft Dynamics AX was one of the vendors that earned a Leader designation because of “strong support for end-to-end management processes and forward-looking product strategies.”

“We believe being named a Leader in the Forrester Wave is a reflection of the investment in our Microsoft Dynamics ERP industry road map, our support for two-tier ERP implementation scenarios and our Dynamic Business vision. By delivering on a market vision focused on simplifying the user experience, increasing productivity and delivering continuous innovation for customers, we are able to help them keep pace with the rapid rate of change in today’s complex business environment,” Crispin Read, general manager, Microsoft Dynamics ERP, said.

According to Forrester, “Microsoft enters the Leader band for the first time based principally on the strength of its strategy, including a top three product and go-to-market strategy as well as market-leading ownership costs.”

“Microsoft’s product strategy represents a compelling vision for end-to-end order management. As large and enterprise-sized companies continue to experience difficulty with existing systems, Microsoft Dynamics AX 2009 will play an increasing role as a key alternative for divisions and subsidiaries looking for lower-cost and more effective alternatives. Microsoft placed third of vendors evaluated for its corporate and go-to-market strategy due to strong customer reference and extended global reach through partnerships,” the report stated.