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March 26, 2013

Mobivity, CheckAlt Unveil Mobile Check Acceptance Offerings



Mobivity Holdings has entered into a strategic collaboration with CheckAlt. The two organizations will design and implement mobile check acceptance applications for local businesses across the country.

Mobile payment solutions will be offered by incorporating CheckAlt's eCheck technology with Mobivity’s SMS text-messaging, social media and mobile loyalty smartphone application.

In a statement, Dennis Becker, president and CEO at Mobivity, said, "Forrester (News - Alert) forecasts that U.S. mobile payments will reach $90B by 2017. While Mobivity continues to build marketing relationships between mobile consumers and local merchants, our vision is to evolve that mobile marketing conversation to a payment transaction. Our partnership with CheckAlt provides a pathway for our more than 5,700 local merchant end users across the U.S. to evolve marketing transactions to payments, all from the mobile phone."

Electronic payment dealings will be now possible via a patented Remote Desktop Capture (RDC) and eCheck processing platform, through CheckAlt check processing technology. CheckAlt's RDC and eCheck capabilities will now be merged with Mobivity's original Software-as-a-Service mobile marketing platform, with an aim to offer novel ideas like payments through SMS text messaging.

There are plans to unveil mobile smartphone applications that offer a payment choice at major points during a promotional engagement, like loyalty rewards or other unique offers.

The offer will be sent to a mobile device either through a smartphone application alert or SMS text message. Users will be provided the ability to make a payment from their mobile device as part of the campaign.

They will not be required to visit the conventional "point of sale" to process cash or credit card payments after a promotional commitment.

Shai Stern, president and CEO, CheckAlt, said, "A payment by a consumer to a merchant is ultimately the culmination of some form of marketing or loyalty relationship. We believe that Mobivity's reach to thousands of local merchants, marketing to millions of consumers nationwide, equates to potentially the largest mobile loyalty and marketing network in the industry. Mobivity's extensive market penetration attracted us to this partnership where we believe we have a unique situation to bring mobile payment applications to a market with critical mass."




Edited by Braden Becker
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